The 8-Week Cooking Recipe Video YouTube Channel Coaching Program
Go From “I Want to Start a Channel” to Publishing Videos People Actually Watch — Guided by Alexander Rullan
You love cooking. You’ve pictured your own channel. Now it’s time to build it — the right way, without the guesswork. Over eight focused weeks, Alexander Rullan takes you step by step from a blank slate to a real, growing channel with videos you’re proud of.
This is 1-on-1 coaching, tailored to your kitchen, your style, and your goals. Here’s exactly what your journey looks like.
Week 1: Find Your Niche and Set Up Your Channel
Theme: Build a strong foundation.
The channels that grow are the ones with a clear identity. This week, you’ll figure out who you are as a creator and who you’re cooking for.
Goals:
- Pin down your niche (comfort food, quick weeknight meals, baking, regional cuisine, and more)
- Define your ideal viewer and what they crave
- Create your channel name, banner, and profile look
Deliverables:
- A one-sentence channel mission you can say out loud
- A fully set up YouTube channel with branding in place
- A shortlist of 10 recipe ideas that fit your niche
Week 2: Kitchen and Equipment Setup
Theme: Look professional without breaking the bank.
You don’t need a studio. You need the right setup and the know-how to use it. Alexander shows you how to make your kitchen camera-ready with gear you can actually afford.
Goals:
- Choose a camera or use the phone you already own
- Master lighting so your food looks fresh and appetizing
- Set up clean, clear audio
Deliverables:
- A working filming setup in your own kitchen
- A simple lighting arrangement you can repeat every shoot
- A test clip to check your framing, light, and sound
Week 3: Recipe Planning and Scripting
Theme: Plan videos that hold attention.
Great cooking videos aren’t random — they’re planned. This week you’ll learn to structure a recipe video so viewers stay from the first bite to the last.
Goals:
- Break a recipe into clear, filmable steps
- Write a loose script or shot list that keeps you on track
- Craft an opening that hooks viewers in the first 10 seconds
Deliverables:
- A complete shot list for your first video
- A written hook and outro
- A prep checklist so your shoot day runs smoothly
Week 4: Filming Techniques
Theme: Capture footage that looks and feels delicious.
Now the fun begins. Alexander walks you through the angles, movements, and close-ups that make food irresistible on screen.
Goals:
- Learn the key shots: overhead, close-up, and pour shots
- Film smooth, steady footage without fancy gear
- Capture the sizzle, steam, and texture that make viewers hungry
Deliverables:
- Full raw footage for your first complete recipe video
- A personal filming routine you can reuse
- Direct feedback from Alexander on your footage
Week 5: Video Editing Basics
Theme: Turn raw clips into a finished video.
Editing is where your video comes to life. You’ll learn a simple, repeatable process that makes your content clean and engaging — no complicated software required.
Goals:
- Choose beginner-friendly editing software
- Cut, trim, and pace your video for smooth flow
- Add text, music, and simple transitions
Deliverables:
- Your first fully edited recipe video
- A saved editing template to speed up future videos
- A polished intro and outro sequence
Week 6: SEO and Thumbnails
Theme: Get found and get clicked.
The best video in the world means nothing if no one sees it. This week is all about helping YouTube — and viewers — discover your work.
Goals:
- Write titles and descriptions that people actually search
- Choose tags and keywords that fit your niche
- Design thumbnails that earn the click
Deliverables:
- An optimized title, description, and tags for your first video
- Two thumbnail options to test
- A repeatable SEO checklist for every upload
Week 7: Audience Growth Strategies
Theme: Build a loyal, growing community.
Views are nice, but a real audience is gold. Alexander shares proven ways to attract subscribers and keep them coming back.
Goals:
- Set a realistic, consistent upload schedule
- Use Shorts and social media to expand your reach
- Reply to comments and turn viewers into fans
Deliverables:
- A content calendar for your next month of videos
- Three Shorts ideas built from your main video
- A simple engagement plan to grow your community
Week 8: Monetization
Theme: Turn your passion into income.
You’ve built the skills and the channel. Now it’s time to make it pay. Alexander walks you through the real ways cooking creators earn.
Goals:
- Understand the YouTube Partner Program requirements
- Explore income streams: ad revenue, sponsorships, and affiliates
- Map out your next 90 days of growth
Deliverables:
- A clear monetization roadmap tailored to your channel
- A media kit outline for landing sponsors
- A 90-day action plan to keep the momentum going
By the End of 8 Weeks, You’ll Have:
- A fully branded, ready-to-grow YouTube channel
- At least one polished recipe video published and optimized
- A repeatable process for planning, filming, and editing
- A real strategy to grow your audience and earn income
- The confidence to keep creating on your own
Your Channel Won’t Build Itself — But You Won’t Be Alone
Every week, you’ll have Alexander in your corner: giving feedback, answering questions, and keeping you moving. This is hands-on coaching built around you and your kitchen.
Eight weeks from now, you could still be dreaming about it — or you could be publishing videos people love.
Book Your Free Discovery Call →
Enroll in the 8-Week YouTube Program →
Basic Knowledge Online — Learn the skills that build real wealth.
8-Week Cooking Recipe Video YouTube Channel Coaching Program — FAQ
Everything you need to know before you start creating with Alexander Rullan. Have a question that isn’t here? Book a free discovery call and just ask.
Getting Started
Who is this coaching program for?
It’s for anyone who wants to start a cooking recipe video channel and finally take action. Whether you’ve never touched a camera or you’ve posted a few videos that didn’t land, Alexander meets you where you are and builds the plan around your skill level.
Do I need any experience to join?
No experience needed. Complete beginners are welcome, and so are creators who want to level up. Because it’s 1-on-1, your coaching is tailored to what you already know and what you still need to learn.
What equipment do I need to get started?
Just a smartphone to begin. You don’t need expensive gear or a studio. In Week 2, Alexander helps you set up affordable equipment and use lighting and audio that make your food look great — often with tools you already own.
How do I enroll?
Start by booking a free discovery call. You and Alexander will talk through your goals, make sure the program is a good fit, and map out your next step. If it feels right, you’ll reserve one of the limited coaching spots.
What’s Included
What exactly does the program cover?
The full journey from idea to income. Over eight weeks you’ll work through:
- Niche selection and channel branding
- Kitchen and equipment setup
- Recipe planning and scripting
- Filming techniques
- Video editing basics
- SEO and thumbnails
- Audience growth strategies
- Monetization
Each week builds on the last, so you finish with a real, published channel.
Will I actually publish a video during the program?
Yes. This is hands-on coaching, not just theory. By the end, you’ll have at least one polished recipe video published and optimized — plus a repeatable process for creating more on your own.
Do I get feedback on my own videos?
Absolutely. Alexander reviews your footage, edits, thumbnails, and decisions directly. You get personal, specific feedback on your work — not generic advice.
How Sessions Work
How are the sessions structured?
The program runs on a clear 8-week roadmap, with one theme each week. You’ll always know what you’re working on and what your next step is. Sessions combine coaching, practical assignments, and feedback on your progress.
How many sessions are there each week?
You’ll have one focused 1-on-1 session with Alexander each week, tailored to where you are in the roadmap. Between sessions, you’ll work on that week’s deliverables so every meeting moves you forward.
Is this really just me and Alexander?
Yes. This isn’t a crowded group course where you’re one of hundreds. It’s fully personal coaching built around your kitchen, your style, and your goals.
After the Program
What happens after the 8 weeks?
You leave with everything you need to keep going on your own: a fully branded channel, published and optimized videos, a repeatable filming and editing process, an audience growth strategy, and a 90-day action plan to keep your momentum.
Will I be able to grow and monetize without a coach afterward?
That’s the goal. The final weeks focus on audience growth and monetization, so you understand how to attract subscribers and earn income independently. You’ll finish with the confidence and systems to keep building.
Pricing & Value
How much does the program cost?
Pricing is shared during your free discovery call, so Alexander can recommend the right fit for your goals. The call is completely free and comes with no obligation.
What is the discovery call, and is it really free?
Yes, it’s free. The discovery call is a no-pressure conversation where you share your goals, ask questions, and see if the coaching is right for you. It’s the simplest way to decide before committing.
Why pay for coaching when free YouTube tutorials exist?
Free tutorials give you scattered information — coaching gives you a plan, feedback, and accountability. Instead of piecing together random videos, you get a proven step-by-step path, personal guidance from someone who’s done it, and a coach who spots your blind spots and keeps you moving. That’s the difference between watching and actually finishing.
Ready to turn your kitchen into a channel people love?
Book Your Free Discovery Call →
Enroll in the 8-Week YouTube Program →
Basic Knowledge Online — Learn the skills that build real wealth.